The Dun & Bradstreet Data Cloud

Leverage the world’s most comprehensive business decisioning data and insights to improve performance.

Making Data Work For You And Your Goals

In today’s fast-paced business world, organizations are desperately seeking more effective ways to leverage data – and associated insights - across the enterprise to improve performance. Data is essential to creating the complete view of customers, prospects, suppliers, and partners necessary to power workflows, systems and teams. But, data collection is complicated, change in data is constant and context is critical.

The Dun & Bradstreet Data Cloud offers the world’s most comprehensive business data and analytical insights to power today’s most crucial business needs. That’s why 90% of the Fortune 500, and companies of all sizes around the world, rely on Dun & Bradstreet products to help grow and protect their businesses.

Dun & Bradstreet data and insights, delivered through the Data Cloud and the solutions they power, help customers improve business performance by accelerating revenue, reducing cost, managing risk and transforming their business. Learn how companies are leveraging the Dun & Bradstreet Data Cloud to improve business performance.

The Dun & Bradstreet Difference

We set ourselves apart by through a multi-faceted approach to creating, curating, and maintaining the Data Cloud. Not only do we source from tens of thousands of public sources, we also have proprietary data only available through Dun & Bradstreet. Add to that data based on activity within the Data Cloud and proprietary analytics – often based on volumes of historical data – and one can quickly see how we can lay claim to offering the most comprehensive business data. For example:

  • Access to longitudinal curated data is critical for global commerce, and with only a small percentage of the world's businesses filing public financial statements, our data is a trusted source for reliable information about both public and private businesses.
  • We believe that we are uniquely able to match data to its corresponding entity and have extensive related intellectual property with approximately 100 of our 210 patents dedicated to this function. Our capabilities in matching and identity resolution enable us to make sense of what is a vast universe of data, turning chaos into order, and extending that order to clients.
  • For  over 50 years, we have tracked businesses by assigning a unique identifier (known as the Dun & Bradstreet D-U-N-S® Number) to each entity in the Data Cloud. 
    • The D-U-N-S Number is recommended and, in many cases required, by over 240 commercial, trade and government organizations.

We believe that we are the only scale provider to possess both worldwide commercial credit data and comprehensive public record data linked together by a unique identifier allowing for an accurate assessment of public and private businesses globally. With this accurate assessment, clients are able to make data actionable and put it to use for their own competitive advantage.

The Dun & Bradstreet Data Cloud and Our Live Business Identity

Learn more about how the Dun & Bradstreet Data Cloud and Live Business Identity can help you accelerate growth, reduce cost, manage risk, and transform your business.

Unparalleled breadth and depth of business information

Our Data Cloud offers the world’s largest set of business decisioning data and analytical insights, covering hundreds of millions of businesses globally. We source data from 10’s of thousands of sources, 10’s of millions of websites, and crowd-validating initiatives. Sources are continually monitored for changes and the Data Cloud is updated accordingly.

Derived from the Dun & Bradstreet Data Cloud is our Live Business Identity, which represents all information about any given entity in the Dun & Bradstreet Data Cloud. Live Business Identity helps ensure you have the most accurate and up-to-date view of business entities. The starting point of Live Business Identity is the Dun & Bradstreet D‑U‑N‑S® Number, a proprietary, unique 9-digit identifier for businesses that allows us to track a business and its related data and connections throughout the full lifecycle of that business.

Access to a wide variety of global data elements, including:

  • Credit Scores and Ratings
  • Over 1 Billion Trade Experiences
  • Corporate Family Trees and Beneficial Ownership
  • Banking Data
  • Firmographics
  • Business Registrations
  • Relevant Contacts and Principals
  • Buyer Intent


Improving performance across the enterprise

Businesses look to Dun & Bradstreet to improve the performance of their organizations, both at the department level and across the enterprise. With our solutions, marketing departments can more effectively target and capture new prospects. This in turn helps sales teams accelerate the path from prospect to customer. Finance departments can drive more profitable relationships. Procurement teams can more efficiently optimize third-party relationships. Compliance departments can work more effectively to avoid penalties and brand damage, and technology teams can create a unified view of business relationships.

Increase marketing ROI, improve close rates, interact consistently across customer journey, and boost qualified leads

Improve decision-making, protect company reputation, avoid costly compliance penalties, ensure suppliers are ethical and compliant

Automate credit decisions, optimize cash flow, lower cost of sales, and improve operating efficiency

Accelerate digital transformation, create trusted view of key relationships, unify data across departments, leverage data for innovation

Modern, best-in-class data delivery 

Data from the Dun & Bradstreet Data Cloud is delivered in packages called Data Blocks - logical, topic-based groupings of data elements. Data Blocks empower clients to easily ingest in a consistent and scalable manner the world-class data they require across their enterprise. Clients can ‘stack’ data blocks together to customize the data and insights they require to address any use case across their business.

  • Company Entity Resolution
  • Company Information
  • Principal & Contacts
  • Hierarchies & Connections
  • Sales & Marketing Insights
  • Company News
  • Industry Profile
  • Third-Party Risk Insights
  • Diversity Insights
  • Ownership Insights
  • Financial Strength Insights
  • Company Financials
  • Filings & Events
  • Payment Insights

Put the Dun & Bradstreet Data Cloud to Work for You

Customers tell us we are helping to improve their business performance and gain a competitive edge through the use of our data and insights. You can access the Data Cloud to accelerate growth for your business in a variety of ways, including through our solutions, via our APIs, partner solutions and pre-built connectors to applications such as SFDC and Microsoft Dynamics.

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